TikTok Shop Southeast Asia Implements Strict Regulations on Weight Loss and Muscle Gain Product Advertising
TikTok Shop Southeast Asia's cross-border store will implement new regulations starting July 7, severely cracking down on illegal advertising for weight loss and muscle gain products. The platform explicitly prohibits implying drug effects, encouraging improper exercise, and other five high-risk statements, with strict penalties for violations.
What are the key facts?
- 1New regulations take effect on July 7
- 2Prohibits five types of high-risk advertising statements
- 3Involves weight loss and muscle gain products
What happened?
TikTok Shop Southeast Asia announced that from July 7, it will completely prohibit using five types of illegal advertising statements when promoting weight loss and muscle gain products, including implying drug effects, encouraging exercising with injuries, and claiming to change body shape. Any non-compliant content will be subject to platform restrictions.
What does this mean for cross-border sellers?
Sellers in relevant categories should immediately review product detail pages and promotional materials to eliminate illegal advertising language to avoid account restrictions or product delisting.