TikTok Shop Southeast Asia Prohibits Multi-Platform Simulcasting
TikTok Shop Southeast Asia has announced new regulations prohibiting sellers from simulcasting live streams on other platforms to enhance user conversion.
What are the key facts?
- 1New Regulation: Prohibition of Multi-Platform Simulcasting
- 2Target Audience: TikTok Shop Southeast Asia cross-border sellers
- 3Penalties: Traffic restrictions or account actions
What happened?
TikTok Shop Southeast Asia has released new regulations that explicitly prohibit simulcasting a single live stream on TikTok Shop and other platforms. It also bans multi-broadcasting through multiple TikTok Shop accounts. Merchants can stream on other platforms during non-TikTok Shop periods, but overlapping content is not allowed. The platform emphasizes that focusing on a single live stream can enhance conversion rates, and violators will face restrictions or more severe penalties.
What does this mean for cross-border sellers?
Southeast Asian cross-border sellers need to reorganize their live streaming schedules to ensure the independence of TikTok Shop streams, avoiding risks to their shop's performance from multi-platform streaming.