TikTok Shop Southeast Asia Tightens Compliance Rules
TikTok Shop's compliance adaptation period for cross-border direct shipping orders in Southeast Asia ended on July 19. The platform has imposed stricter requirements on shipping timeliness, including packaging within 48 hours and completing logistics pickup within 3 days, with penalties for non-compliant sellers.
What are the key facts?
- 1Adaptation period ends on July 19
- 2Compliance threshold adjusted to 50%
- 3Requires packaging within 48 hours
- 4Logistics pickup within 3 calendar days
What happened?
TikTok Shop Southeast Asia has tightened its compliance policies, requiring sellers to complete packaging and logistics transfer within specified timeframes. Under the new regulations, sellers must package items within 48 hours and complete logistics pickup within 3 calendar days. Sellers who do not meet these standards will face corresponding penalties. This policy aims to improve delivery timeliness and user satisfaction, which will help enhance the platform's competitiveness. The end of the adaptation period means sellers must quickly adapt to the new compliance standards to avoid losses.
What does this mean for cross-border sellers?
Sellers need to immediately optimize their logistics supply chains to ensure shipping timeliness complies with the platform's new rules, to avoid scoring penalties or traffic limitations due to delayed compliance. The top priority action: review your logistics capabilities this week to ensure they meet the new requirements.