TikTok Shop Southeast Asia Tightens Regulations on Weight Loss and Muscle Gain Product Promotions
TikTok Shop Southeast Asia has issued new regulations to crack down on non-compliant marketing of weight loss and muscle gain products, prohibiting five categories of high-risk expressions.
What are the key facts?
- 1New regulations effective July 7
- 2Prohibits five categories of high-risk promotional expressions
- 3Related to weight loss and muscle gain products
What happened?
Starting July 7, TikTok Shop Southeast Asia has banned five categories of non-compliant promotional expressions when marketing weight loss and muscle gain products, including drug effect implications, encouraging injury workouts, claims of body shape changes, and use of extreme comparison images.
What does this mean for cross-border sellers?
Sellers in relevant categories must immediately audit their marketing content to avoid product delisting or store restrictions due to non-compliant promotions.