TikTok Shop Thailand Introduces New Customer Service and Product Regulations
TikTok Shop Thailand has issued new regulations to strengthen product compliance and customer service response speed. Starting July 6, sellers with a buyer message response rate below 85% within 12 hours will face tiered penalties, necessitating improved operational responsiveness.
What are the key facts?
- 1Compliance Requirement: Product descriptions must match actual products
- 2Assessment Criterion: Response rate below 85% within 12 hours will incur penalties
What happened?
TikTok Shop Thailand has recently published several new regulations: sellers are required to ensure that product descriptions, attributes, and promotional content match the actual products; it also stipulates that starting July 6, stores will trigger a tiered penalty mechanism if their buyer message response rate is below 85% within 12 hours. This move aims to enhance the overall service quality of the platform and build consumer trust.
What does this mean for cross-border sellers?
The new regulations impose higher compliance requirements on sellers, necessitating accurate reporting of product information. Failure to improve response efficiency will result in penalties and affect store ratings. Priority action: Optimize customer service processes to enhance message response speed and maintain an 85% response rate.