TikTok Shop Tightens Evidence Requirements for AI Content Appeals
The Malaysia site requires creators penalized for non-original AI-generated videos to submit more complete evidence, including source files, metadata, reference images, and prompt timestamps.
What are the key facts?
- 1Malaysia site published creator appeal guidelines
- 2Appeals require original source files or image metadata
- 3Authorization claims require a letter from the original creator
What happened?
TikTok Shop Malaysia published creator appeal guidelines for penalties related to “non-original AI-generated videos,” requiring appellants to provide more complete evidence of creation or authorization. Creators claiming that they generated the content themselves must submit the original source file or image metadata containing creator and device information, such as file properties or EXIF data. They must also provide the original reference images used to generate the content and prompt timestamps showing when it was generated, plus at least one supporting item, such as the complete generation prompt or a review record for the generated result. Creators claiming authorization must submit an authorization letter issued by the original creator. The rules apply to creators and seller partners involved in disputes over AI content originality, reposting, or authorization.
What does this mean for cross-border sellers?
For appeals involving non-original AI-generated videos, the Malaysia site now emphasizes proof of the creation process or authorization rather than simply retaining the final video. When working with creators, sellers should retain source files, metadata, reference images, prompt timestamps, or authorization letters to preserve key appeal evidence.
What should sellers do now?
- 1Create an asset archive for all AI promotional videos on the Malaysia site, retaining source files, image metadata, reference images, prompt timestamps, and published versions; check each item for a complete prompt or a review record of the generated result.Creator Outreach
- 2Strengthen the AI content authorization process for creator partnerships. Require authorization letters from original creators for Malaysia-site videos involving reposting or licensing; complete an inventory of existing content this week and create an evidence checklist for each video.