TikTok Shop UK Implements Inactive Store Policy
TikTok Shop UK officially implemented its 'Inactive and Dormant Store Policy' on June 11. The platform will monitor sellers' operational activities continuously and take measures such as traffic restrictions, stopping order acceptance, or even deactivating stores for those that remain inactive for extended periods, aiming to enhance the overall operational quality and user experience of the platform.
What are the key facts?
- 1TikTok Shop UK
- 2Effective June 11
- 3Inactive and dormant store policy
- 4Includes traffic restrictions, order stopping, and deactivation
What happened?
TikTok Shop UK has announced the implementation of a new store management policy to monitor stores that have not met operational requirements over an extended period. Stores designated as 'inactive' or 'dormant' will face penalties such as reduced traffic, suspended orders, or account deactivation, marking an important step in strengthening platform governance.
What does this mean for cross-border sellers?
UK sellers need to maintain store activity by regularly updating products and processing orders to avoid store deactivation due to prolonged inactivity.