TikTok Shop UK to Crack Down on Dormant Stores Starting June 11
TikTok Shop UK has announced new rules to remove or restrict stores that remain inactive for extended periods. The policy is intended to clean up the platform ecosystem and give greater traffic weight to active stores, requiring sellers to maintain their stores regularly to avoid account restrictions.
What are the key facts?
- 1Effective date: June 11, 2026
- 2Dormancy definition: No valid activity for 180 consecutive days
- 3Penalties: Suspension of new orders and renewed identity verification
What happened?
TikTok Shop UK announced that its “Inactive and Dormant Store Policy” will take effect on June 11. Under the new rules, stores with no valid activity for 120 consecutive days will be restricted. Stores with no operations for more than 180 days will be suspended from receiving new orders and required to complete identity verification again. After more than 365 days, the platform may permanently deactivate the store. The system will send warning emails to sellers to remind them to monitor store activity and maintain operations more frequently.
What does this mean for cross-border sellers?
Sellers operating multiple accounts should establish store-activity monitoring to ensure each store records valid activity regularly. Timely maintenance and operations are essential to prevent dormant-store determinations, traffic downgrades, or closure.