TikTok Shop UK to Strictly Check Inactive Stores Starting June 11
TikTok Shop UK has rolled out new regulations to clean up and restrict long-term inactive stores. This move aims to purify the platform ecosystem and enhance traffic weighting for active shops, requiring sellers to maintain regular account activity to avoid penalties from long-term inactivity.
What are the key facts?
- 1Effective Date: June 11, 2026
- 2Inactive Definition: No effective activity for 180 consecutive days
- 3Penalties: Suspension of new order acceptance, re-verification required
What happened?
TikTok Shop UK will implement a 'Non-active and Dormant Store Policy' starting June 11. According to the new regulations, stores with no effective activities for 120 consecutive days will face restrictions, while those inactive for over 180 days will see their ability to accept new orders paused and will require re-identity verification. Stores inactive for over 365 days may be permanently deactivated. The system will alert sellers via warning emails to remind them of their store's activity state to encourage more frequent maintenance and operation.
What does this mean for cross-border sellers?
Sellers managing multiple accounts should establish monitoring mechanisms for store activity to ensure each store generates valid operations regularly, preventing flow downgrades or store closures due to being classified as inactive. Timely store maintenance and activities are key to ensuring performance.