TikTok Shop Updates Enforcement Policy for Creators
TikTok Shop has released a more targeted enforcement policy for creators, introducing a hard trigger mechanism that penalizes creators who repeat violations six times within 90 days. Upon reaching this threshold, creators will face immediate removal of privileges and will no longer be protected by the Health Score (CHR).
What are the key facts?
- 1Effective date: June 2, 2026
- 2Core rule: Six repeated violations in 90 days
- 3Penalty consequences: Commission freeze, removal of e-commerce privileges
What happened?
The platform is shifting enforcement from performance-based assessments to strict rule-based execution. Regardless of CHR scoring, any similar violation occurring six times within a rolling 90-day window will trigger penalties.
What does this mean for cross-border sellers?
Brands working with influencers must strictly review content compliance to avoid channel bans due to influencer violations.