TikTok Shop Updates Gambling Policy, Banning Raffles and Lucky Spins
TikTok Shop has recently updated its compliance policy, explicitly prohibiting sellers from using gambling-like marketing methods such as raffles and lucky spins in livestreams or short videos. Violating sellers may face severe penalties.
What are the key facts?
- 1Policy update: Gambling-related activities prohibited
- 2Specific restrictions: Raffles and lucky spins
What happened?
TikTok Shop has further tightened its oversight of gambling-related marketing activities. The platform explicitly prohibits interactive formats such as raffles and lucky spins in any form, with the aim of maintaining a compliant platform environment. Sellers must immediately remove related marketing content. The policy is intended to ensure that sellers comply with applicable laws and regulations, prevent platform sanctions arising from violations, and help sellers maintain sound business practices. Sellers that continue using these marketing strategies may face severe penalties, including account suspension and forfeiture of funds.
What does this mean for cross-border sellers?
Immediately stop using any inducive interactive formats involving “raffles” or “spins” to avoid crossing the platform’s compliance line and risking account suspension. Compliance is now a basic requirement for continued operations.