TikTok Shop Updates Gambling Policy, Prohibiting Raffles and Lucky Spins
TikTok Shop has recently updated its compliance policy, explicitly banning sellers from using gambling-like marketing tactics such as raffles and lucky spins in live broadcasts or short videos. Violating sellers will face strict penalties.
What are the key facts?
- 1Policy update: prohibition of gambling activities
- 2Specific restrictions: raffles, lucky spins
What happened?
TikTok Shop has tightened its regulations on gambling-related marketing activities. The platform explicitly prohibits any form of raffles, lucky spins, and similar interactive gameplay, aiming to maintain a compliant environment on the platform. Sellers must immediately remove any related marketing content. This policy aims to ensure that sellers comply with relevant laws and regulations, preventing the platform from facing sanctions due to violations, and helping sellers maintain a good business model. Sellers who continue to use such marketing strategies will face severe penalties such as account suspension and confiscation of funds.
What does this mean for cross-border sellers?
Sellers must immediately cease any practices involving 'raffles', 'spins', or similar inducements to avoid violating platform rules that could lead to account suspension. Compliance will be the baseline for survival in business.