TikTok Shop Updates Incentivized Review Policy
TikTok Shop has recently updated its policy on incentivized reviews, further regulating sellers' practices of obtaining reviews through giveaways or discounts. The platform requires all comments involving exchanges of benefits to be explicitly disclosed to meet regulatory transparency requirements and prevent false advertising and consumer deception.
What are the key facts?
- 1Policy update: Incentivized Review rules
- 2Compliance focus: Transparency and disclosure requirements
What happened?
TikTok Shop has issued new rules regarding incentivized reviews, requiring sellers to strictly adhere to transparency disclosure guidelines when engaging in any form of review incentive activity. This move responds to global regulatory pressures regarding compliance in social e-commerce advertising, protecting consumer rights.
What does this mean for cross-border sellers?
Sellers engaging in influencer marketing or review activities must ensure all related content includes clear commercial disclosure; otherwise, they may face reduced traffic or account penalties.