TikTok Shop Tightens Late Dispatch Rate (LDR) Policy
TikTok Shop has tightened its logistics performance standards. From June 15, the Late Dispatch Rate (LDR) calculation includes both shipped-but-late orders and overdue orders that have not been shipped. This will directly affect sellers’ shop health scores and may restrict advertising and traffic acquisition.
What are the key facts?
- 1TikTok Shop updated the LDR calculation formula on June 15
- 2The new formula includes orders that exceed the SLA deadline without being shipped
- 3The LDR directly affects shop health scores and advertising access
What happened?
TikTok Shop has updated its LDR policy. The new formula is: (late-dispatch orders + orders exceeding the SLA deadline that have not been shipped) / total orders during the assessment period. The policy aims to improve fulfillment transparency. Sellers whose LDR does not meet the required standard may face traffic restrictions, extended settlement periods, and limits on advertising.
What does this mean for cross-border sellers?
Immediately optimize warehousing and logistics fulfillment to ensure orders are shipped within the SLA. Regularly monitor your shop health score to avoid losing advertising access because of logistics issues.