TikTok Shop Updates Product Listing and Content Compliance Policies
TikTok Shop has tightened its content and product listing policies, focusing on regulating promotional language in live streams and the requirements for product main images. The platform has begun automated enforcement of violations, and sellers need to immediately audit their listings and live speech.
What are the key facts?
- 1Content Policy Update: May 22
- 2Product Listing Policy Update: June 2
- 3Consequences of Violations: Listing removal, demotion, or account freeze
What happened?
TikTok Shop has released revised content and product listing policies, clearly prohibiting misleading images and exaggerated claims. The updated content policy requires sellers to be truthful and accurate in their content and align it with the products. For content that does not comply with regulations, the platform will automatically demote or freeze accounts. Additionally, promotional language used in live streams must also comply with new rules to avoid exaggerated or misleading statements. Sellers must conduct immediate self-checks to ensure compliance with all regulations to avoid penalties.
What does this mean for cross-border sellers?
Sellers need to immediately conduct a compliance audit of their shops, especially for live stream speech and product main images, to avoid account freezes due to violations. The highest priority action: this week, review all listings to ensure compliance with the new policy requirements.