TikTok Shop Updates Seller Account Review Policy
TikTok Shop has strengthened seller compliance management by introducing an account review mechanism. Sellers flagged for high-risk signals, such as a surge in negative reviews or violations, must complete identity or qualification checks or face operating restrictions.
What are the key facts?
- 1Triggers: Surge in negative reviews or violation records
- 2Requirement: Re-verify identity or business qualifications
- 3Impact: Failed review may restrict operations
What happened?
TikTok Shop issued new rules requiring sellers with high-risk signals to undergo account reviews. The review may require sellers to submit identity documents or business registration documents through Seller Center and complete facial recognition. Sellers who fail the review may face account restrictions that affect their operations.
What does this mean for cross-border sellers?
Sellers must meet compliance requirements and maintain good store ratings to avoid triggering a review. Check and complete account information immediately to ensure compliance with the new rules and avoid disruption to store operations.