TikTok Shop Updates Seller Registration Requirements in the U.S.
TikTok Shop has tightened its seller registration policies in the U.S., requiring individual sellers to upload photos of government-issued ID while providing their Social Security Numbers (SSN) to enhance platform compliance and anti-fraud capabilities.
What are the key facts?
- 1Update: Mandatory uploading of ID photos (front and back)
- 2Purpose: Enhance platform security and compliance
What happened?
TikTok Shop has updated its seller registration requirements in the U.S. to enhance platform security and compliance with U.S. laws. Individual sellers must provide their Social Security Numbers (SSN) during registration and upload photos of government-issued ID, both front and back. This measure aims to improve the rigor of seller qualification reviews, prevent fraud, and ensure all registered sellers meet the platform's compliance requirements.
What does this mean for cross-border sellers?
With increased registration barriers, sellers need to ensure their qualification documents are genuine and compliant to avoid failed registration due to incomplete information.