TikTok Shop Upgrades Account Health Scoring System
In July, TikTok Shop upgraded its traditional violation points system to a dynamic Account Health Rating (AHR) system to assess seller risks in real time.
What are the key facts?
- 1Update content: Transition from violation points to dynamic health rating
- 2Effective date: July 1, 2026
What happened?
TikTok Shop is implementing the Account Health Rating (AHR) framework to replace the previous cumulative violation points system. The new system evaluates risks by monitoring seller content compliance, influencer collaboration performance, and operational metrics in real-time. Brands are now directly responsible for any content violations committed by their associated influencers.
What does this mean for cross-border sellers?
Sellers must establish daily monitoring mechanisms and strictly review influencer scripts to maintain a good account health score, preventing store closures due to influencer violations.