TikTok Shop Upgrades Account Health Scoring System in July
TikTok Shop is undergoing major reforms to its compliance system in July by abolishing the previous 'violation points' system and replacing it with a dynamic 'Account Health Rating' (AHR) system. The new system imposes higher requirements on sellers' operational performance, after-sales speed, and compliance, with violations potentially leading to more direct account restrictions.
What are the key facts?
- 1Abolished violation points system
- 2Introduced dynamic Account Health Rating (AHR)
- 3Effective July 2026
What happened?
Starting in July 2026, TikTok Shop will implement an Account Health Rating (AHR) framework to replace the previous violation points system. The new rules require sellers to manage their channels proactively, where content violations, affiliate partner violations, and unusual operational metrics will directly impact the rating, potentially leading to account bans.
What does this mean for cross-border sellers?
Sellers must shift from passive compliance to proactive management by enhancing the review of content creation and affiliate partners, and monitoring operational metrics daily to maintain a healthy rating.