TikTok Shop US Publishes Dietary Supplement Requirements
TikTok Shop US has designated dietary supplements as an invitation-only category and issued rules on prohibited products, label documentation, testing reports, and enforcement measures.
What are the key facts?
- 1Dietary supplements are an invitation-only category
- 2Ordinary sellers cannot list directly and must obtain a sales invitation
- 3Coverage includes multiple types of supplement products
- 4The platform prohibits multiple types of supplement products
- 5Cross-border sellers must submit compliance documents for each product
- 6Violations may lead to delisting or product freezes and score deductions
What happened?
TikTok Shop published its “Dietary Supplement Requirements” for the US market on October 2, 2026. Under the requirements, dietary supplements are an invitation-only category. Ordinary sellers cannot list them directly and must obtain a sales invitation through an account manager or the platform’s qualification process. Covered products include beauty supplements, fitness supplements, vitamins, minerals, herbal supplements, and sexual-health supplements. The platform prohibits weight-loss products; products containing CBD or other cannabis-derived ingredients; products recalled or warned against by the FDA; products containing unapproved drug ingredients; and products using misleading claims such as “FDA approved” or “FDA certified.” If a single serving exceeds the tolerable upper intake level for vitamins or minerals set by the National Institutes of Health, the platform may freeze the product directly. A first violation involving medical or disease claims may result in delisting; subsequent violations may lead to continued product freezes and deductions from the account health score. Cross-border sellers must also submit complete labels, Supplement Facts, directions for use, warnings, and laboratory testing reports for each product. Changing page text alone cannot be used to circumvent formulation issues.
What does this mean for cross-border sellers?
TikTok Shop US has made dietary supplements an invitation-only category. Sellers cannot list products directly and must first obtain a sales invitation and submit documentation for each product. Formulas, labels, testing reports, and medical claims will affect whether products can be sold; violations may result in delisting, product freezes, or deductions from the account health score.
What should sellers do now?
- 1This week, pause listing operations for dietary supplements in the US store that do not have a sales invitation. Check eligibility product by product across categories such as beauty, fitness, and vitamins, and produce a “可继续销售/待确认” list so that every Listing has an eligibility conclusion.Listing character checker
- 2This week, create a compliance document package for every dietary supplement Listing in the US store. File the complete label, Supplement Facts, directions for use, warnings, and laboratory testing report item by item, then create a product-mapped document checklist.
- 3This week, review each supplement formula and page claim. Exclude weight-loss products; products containing CBD or other cannabis-derived ingredients; products recalled or warned against by the FDA; products containing unapproved drug ingredients; and claims such as “FDA approved.” Complete a prohibited/restricted-products and claims checklist.Listing Optimizer