TikTok Shop Vietnam Introduces Advertising Confirmation Upload Feature
TikTok Shop Vietnam will require sellers to upload official advertising confirmation documents when promoting specific products during live broadcasts, in accordance with local new e-commerce laws.
What are the key facts?
- 1Effective date: August 7, 2026
- 2Applicable region: Vietnam
- 3Requirement: Upload advertising confirmation documents for specific category live broadcasts
What happened?
According to the Vietnam E-commerce Law, sellers must upload advertising confirmation documents issued by relevant authorities in the backend when promoting regulated products such as food and health supplements during live broadcasts, or they will be unable to conduct such promotions. This policy will officially take effect on August 7, 2026, and applies to all sellers conducting live broadcasts on the TikTok Shop Vietnam platform. To ensure compliance, sellers must confirm that all necessary documents are prepared before going live to avoid restrictions on their promotional activities due to the failure to upload advertising confirmation documents. Compared to other e-commerce platforms, the requirements may be stricter, and sellers should adapt to the new regulations in advance to minimize potential compliance risks.
What does this mean for cross-border sellers?
Sellers in the Vietnamese market selling health supplements or special food must prepare the relevant qualification documents in advance to avoid impacting their live selling business. Failure to timely upload the required documents may lead to cancellation or delays in live promotions. Top priority action: Ensure all necessary advertising confirmation documents are complete and uploaded to the platform within this week.