TikTok Shop Vietnam Introduces Advertising Content Confirmation Requirement
TikTok Shop Vietnam has released new regulations requiring sellers of specific categories (such as food and children's nutritional products) to upload official advertising content confirmation documents before live broadcasts to comply with local e-commerce regulations.
What are the key facts?
- 1Effective date: August 7, 2026
- 2Targets specific categories like food and children's nutritional products
- 3Live streaming requires uploading official advertising confirmation documents
What happened?
According to the Vietnam 2025 e-commerce law, TikTok Shop requires sellers promoting regulated products such as food and children's nutritional products to upload advertising content confirmation documents issued by relevant authorities in the backend before live streaming. This new feature will take effect on August 7, 2026, to ensure that the promotion of relevant products complies with legal requirements. This regulation aims to improve platform compliance, protect consumer rights, and enhance the quality of advertising content.
What does this mean for cross-border sellers?
Sellers operating in relevant categories in Vietnam must prepare compliance documentation in advance; otherwise, their live streaming privileges will be restricted. This new regulation could affect the emphasis on compliance, and unprepared sellers will face risks. Immediate action: Quickly gather and submit the required advertising confirmation documents to ensure smooth live streaming activities.