TikTok Shop Vietnam: Live Selling Requires Upload of Advertising Confirmation Letter
Under Vietnam's new e-commerce law, TikTok Shop requires sellers to upload an advertising confirmation letter issued by the authorities when promoting specific categories (e.g. health products, special dietary foods) during live broadcasts. This feature went live on July 8, and products without the compliance document will not be allowed to participate in live activities.
What are the key facts?
- 1Effective Date: July 8, 2026
- 2Applicable Region: Vietnam
- 3Requirement: Upload official advertising confirmation letter for specific category live selling
What happened?
TikTok Shop Vietnam requires sellers to upload an official advertising confirmation letter when promoting regulated products such as food and health products starting July 8, 2026, to ensure compliance of live selling activities.
What does this mean for cross-border sellers?
Sellers operating relevant categories in Vietnam must quickly complete the compliance documents, or they will directly affect the compliance and traffic acquisition of live selling activities.