TikTok Shop Vietnam Raises Commission Rates, Some Categories Near 20%
TikTok Shop Vietnam has officially adjusted the commission rates for marketplace sellers starting today. The commission rates for popular categories such as beauty, personal care, and home products have significantly increased, reaching as high as 19.8%. The fee adjustments for non-marketplace sellers were completed in July.
What are the key facts?
- 1Effective date: August 3, 2026
- 2Applicable to: Marketplace sellers in Vietnam
- 3Maximum rate: Approximately 19.8%
What happened?
As of August 3, 2026, TikTok Shop Vietnam will implement a new commission policy for marketplace sellers. The commission for beauty, personal care, and health categories has increased to a maximum of 19.8%, while the clothing and footwear categories will adjust to between 16% and 17.1%. The rates for ordinary sellers not in the marketplace were adjusted on July 3.
What does this mean for cross-border sellers?
Sellers on Vietnam's platform need to immediately update their pricing strategies to address the profit margin reduction caused by the increased commission rates.