Walmart US Marketplace Sales Grow About 52% Year Over Year
Walmart’s US e-commerce and Marketplace sales are growing, while rapid delivery has expanded to 38 US markets, making fulfillment speed an increasingly important factor for sellers.
What are the key facts?
- 1Walmart global e-commerce sales grew about 23% year over year
- 2US e-commerce sales grew about 24% and Marketplace sales about 52%
- 3Under-30-minute delivery has expanded to 38 US markets
What happened?
Recent market data on Walmart shows global e-commerce sales growing about 23% year over year, US e-commerce sales growing about 24%, Marketplace sales growing about 52%, and rapid-delivery business growing about 48%. Delivery in under 30 minutes has expanded to 38 US markets. This is not a new seller-specific fee policy, but it directly affects Marketplace sellers because the platform will continue to emphasize faster preparation, delivery, and local inventory as important factors in improving conversion. For cross-border sellers, reliance mainly on direct shipping from China or longer transit times may create disadvantages in search ranking, conversion, and event participation. Sellers targeting the US market can use this information to assess overseas warehouses, WFS, regional inventory allocation, and local returns, and recalculate storage fees, last-mile costs, and stockout costs.
What does this mean for cross-border sellers?
Walmart US Marketplace sales grew about 52%, and under-30-minute delivery has expanded to 38 US markets. The platform’s focus on inventory preparation, delivery, and local stock is likely to continue increasing. Sellers relying mainly on direct shipping from China or longer transit times may be disadvantaged in search ranking, conversion, and event participation, and should promptly assess overseas warehouses, WFS, regional inventory, and local returns.
What should sellers do now?
- 1For top-selling Listings on the US Marketplace, enter storage fees, last-mile costs, and stockout costs for China direct shipping, overseas warehouses, and WFS separately; use a profit calculator to produce a comparison table and mark the gross-margin result for each option.Profit calculator
- 2For US Marketplace Listings planned for event participation, recalculate the minimum transaction conditions under different fulfillment options using a break-even calculator; create a price, cost, and fulfillment-speed checklist for operators to confirm item by item.Breakeven calculator