TikTok Tests Membership Subscription Service Similar to Prime
TikTok is testing a membership subscription service called 'TikTok Shop Plus' in the U.S. market, aimed at improving user retention by offering free shipping and exclusive discounts to reduce users' tendency to switch to Amazon after discovering products.
What are the key facts?
- 1Program name: TikTok Shop Plus
- 2Features: free shipping, discounts, coupons
- 3Monthly fee range: $6 to $15
What happened?
TikTok Shop is testing a membership program similar to Amazon Prime, named TikTok Shop Plus. The monthly fee ranges from $6 to $15, and members can enjoy free shipping, exclusive discounts, and coupons. TikTok aims to build a more comprehensive shopping experience and enhance user loyalty through this initiative.
What does this mean for cross-border sellers?
If TikTok launches a membership system, it will further strengthen the platform's ecosystem; sellers should pay attention to how this membership policy affects traffic allocation and promotional activities.