TikTok Tests 'TikTok Shop Plus', a Membership Program Similar to Amazon Prime
TikTok is testing an e-commerce membership service called 'TikTok Shop Plus' in the US, aiming to enhance user retention through free shipping and exclusive discounts, preventing consumers from turning to competing platforms like Amazon during their shopping decisions.
What are the key facts?
- 1Plan Name: TikTok Shop Plus
- 2Member Benefits: Free Shipping, Discounts, Coupons
- 3Testing Fees: $6, $10, or $15 per month
What happened?
TikTok is testing a membership plan called 'TikTok Shop Plus' in the US market, integrated within TikTok Shop. Members can enjoy benefits such as free shipping, discounts, and coupons. The platform is currently testing different monthly fee options ($6, $10, or $15). This move is seen as a significant strategic initiative by TikTok to retain shopping users and compete against Amazon Prime.
What does this mean for cross-border sellers?
Sellers should pay attention to the traffic shift brought by the platform's membership system and may need to participate in platform discount activities to gain more member orders.