TikTok Tightens Product Compliance Requirements in EU and UK
TikTok Shop will implement strict new product qualification regulations in stages across the EU and UK. Sellers must complete relevant certifications and submit materials within the designated time or risk having existing products removed.
What are the key facts?
- 1Starting July 30: compliance materials required for electronics and textiles
- 2Starting August 17: expanded to toys, cosmetics, and baby products
- 3Starting September 30: products without completed qualifications may be removed
What happened?
TikTok Shop announced new product qualification regulations for 13 EU countries and the UK, covering electronics, textiles, toys, cosmetics, and baby products. The platform requires sellers to submit compliance materials in stages, with failure to meet deadlines leading to removal of products.
What does this mean for cross-border sellers?
Affected category sellers must immediately review stock qualifications and prepare for compliance certifications to avoid potential removals before the peak season.