Turkey Implements New E-Commerce Regulations on August 1, Strengthening AI Ad and Promotion Oversight
The Turkish government will enforce new regulations starting August 1, aimed at increasing e-commerce transparency and protecting consumers. The new policy sets stricter compliance requirements for AI-generated advertising content, influencer marketing, and promotional activities, mandating companies to handle consumer complaints more systematically to combat misleading advertising and unfair competition.
What are the key facts?
- 1Effective Date: August 1, 2026
- 2Regulatory Scope: E-commerce, digital advertising, retail industry
- 3Focus Areas: AI-generated ads, influencer marketing, discount sales, complaint handling
What happened?
The Ministry of Trade of Turkey has released new regulations that will come into effect on August 1, 2026, implementing stricter supervision on the e-commerce, digital advertising, and retail sectors. The new regulations focus on the transparency of AI-generated content, the compliance of influencer marketing, and the authenticity of discount sales, aiming to address misleading advertising and unfair business practices, thus enhancing the overall market environment's transparency.
What does this mean for cross-border sellers?
Sellers operating in Turkey should immediately review their marketing materials, ensuring AI-generated content is clearly labeled and verifying the compliance of promotional activities to avoid penalties for violating the new regulations.