Vietnam Revises E-Commerce Law to Strengthen Live Selling Regulation
Vietnam will implement a revised E-Commerce Law starting July 1, 2026, focusing on strengthening regulations on live selling, requiring platforms to bear joint liability for counterfeit products and false advertising, aimed at regulating the e-commerce transaction environment.
What are the key facts?
- 1Vietnam
- 2E-Commerce Law revision
- 3Effective date: July 1, 2026
What happened?
The new E-Commerce Law in Vietnam officially takes effect to combat commercial fraud, false advertising, and counterfeit sales in live selling. Platforms are required to take on more regulatory responsibilities, facing joint legal liability if they fail to effectively control violations.
What does this mean for cross-border sellers?
Sellers must pay extra attention to the authenticity of products during live selling to avoid penalties for violations. Poor regulatory compliance may lead to account suspension and legal responsibilities. Highest priority action: Immediately audit the compliance of products being sold to ensure there are no false advertising messages.