Vietnam's Cross-border E-commerce Potential Remains Largely Untapped
Vietnam's e-commerce market has reached $31 billion, but the proportion of cross-border e-commerce import and export remains low. With the formal implementation of the E-commerce Law in July 2026, the Vietnamese government aims to enhance the legal framework and digital infrastructure to further unlock cross-border e-commerce export potential.
What are the key facts?
- 12025 Vietnam e-commerce market size: $31 billion
- 2Cross-border e-commerce import and export value: $4.45 billion
- 3New policy: E-commerce Law effective in July 2026
What happened?
Despite Vietnam’s domestic e-commerce market size reaching $31 billion, cross-border e-commerce import and export only account for $4.45 billion, significantly below the overall trade levels. The Vietnamese government is committed to improving transparency, optimizing logistics and payment systems through the E-commerce Law effective in July 2026 and related development plans, aiming to make cross-border e-commerce a new engine for export growth.
What does this mean for cross-border sellers?
Vietnam's market policy environment is improving, representing a significant policy dividend period for sellers seeking Southeast Asian export opportunities.