Vietnam's New E-commerce Law Effective July 1, Enhancing Platform Compliance Oversight
Vietnam's revised E-commerce Law took effect on July 1, aiming to regulate the digital marketplace by strengthening platform responsibilities. The new law mandates e-commerce platforms to strictly verify seller identities, disclose transaction information, and enhance control over counterfeit and substandard products, to improve market transparency and protect consumer rights.
What are the key facts?
- 1Effective Date: July 1, 2026
- 2Core Requirements: Identity verification, information disclosure, product control
- 3Goal: Combat fraud and protect consumer rights
What happened?
The Ministry of Industry and Trade of Vietnam stated that with the rapid evolution of e-commerce models, the old regulations could no longer cover the complex risks posed by cross-border e-commerce and intermediary platforms. The new law clarifies the responsibilities of market participants, especially requiring intermediary platforms to fulfill information disclosure and compliance review obligations to curb commercial fraud and intellectual property infringements.
What does this mean for cross-border sellers?
Cross-border sellers operating in Vietnam must ensure their store qualifications are complete and strictly comply with local identity verification and product compliance requirements to avoid shop restrictions or delisting due to noncompliance with the new law.