Vietnam's New E-commerce Law Takes Effect, Regulating Live Streaming Sales
Vietnam officially implemented the revised E-commerce Law on July 1, aimed at regulating rapidly growing sales channels like live streaming sales. The new law requires platforms to bear joint liability for illegal products, false information, and infringement, aiming to combat commercial fraud and protect consumer rights.
What are the key facts?
- 1Vietnam's new E-commerce Law took effect on July 1, 2026
- 2Focusing on regulating live streaming sales and false advertising
- 3Platforms must bear joint responsibility
What happened?
The revised E-commerce Law in Vietnam took effect on July 1, focusing on enhancing regulation of live streaming sales. It clarifies the platform's joint liability in handling counterfeit products, false advertising, and infringement issues, aiming to improve the transparency and safety of the e-commerce environment through a stricter legal framework.
What does this mean for cross-border sellers?
Sellers operating in Vietnam must rigorously review live streaming content and product compliance to avoid account restrictions due to platform joint liability mechanisms.