Vietnam's New E-commerce Law Takes Effect, Strengthens Platform Regulation
Vietnam's E-commerce Law officially took effect on July 1, aiming to enhance platform oversight of seller identity verification, information disclosure, and product quality, thereby increasing transparency and safety in the digital marketplace and combating counterfeit goods and commercial fraud.
What are the key facts?
- 1Effective Date: July 1, 2026
- 2Core Requirements: Identity verification, information disclosure, product control
- 3Goal: Enhance transparency, combat fraud
What happened?
Vietnam's new E-commerce Law will take effect on July 1, 2026, marking a new regulatory phase for Vietnam's digital economy. The new law requires all e-commerce platforms to strengthen seller identity verification, ensure public disclosure of seller and product information, and take on stricter responsibilities for product control. These regulations aim to enhance market transparency and safety, effectively combat counterfeit products and commercial fraud, and protect consumer rights.
What does this mean for cross-border sellers?
Sellers operating in the Vietnamese market need to ensure that their shop information is accurate and compliant, strengthen quality control over products, and actively cooperate with platform identity verification requirements to avoid account restrictions due to compliance issues.