Walmart Launches “Qianlima” Seller Recruitment Program to Support Global Expansion
Walmart has launched the “Qianlima” program, enabling U.S. marketplace sellers to expand to Canada, Mexico, and Chile with one-click setup. The platform has also upgraded logistics services and tightened seller performance standards, particularly for late shipment rates.
What are the key facts?
- 1Core offering: One-click expansion to Canada, Mexico, and Chile
- 2Incentives: Commission reductions, WFS logistics discounts, and advertising subsidies
- 3Logistics update: WI first-mile door-to-door pickup service launched
- 4Performance assessment: Late shipment rate must be below 5%
What happened?
Walmart Global Ecommerce recently officially launched the “Qianlima” seller recruitment program, designed to help U.S. marketplace sellers expand to markets including Canada, Mexico, and Chile with one-click operation. Walmart also introduced a new round of incentives, including commission reductions, WFS logistics discounts, and advertising subsidies, to lower sellers’ operating costs. In addition, the new WI first-mile service has gone live, offering more convenient door-to-door pickup to optimize supply chain management. Walmart emphasized that sellers should pay attention to the late shipment rate, which will carry significant weight in performance assessments and must remain below 5% to maintain sales eligibility.
What does this mean for cross-border sellers?
Use the new incentives to enter emerging markets at lower cost, while improving fulfillment to meet stricter performance standards. Monitor the late shipment rate and keep it below 5% to maintain service quality and sales eligibility.