Walmart Launches 'Qianli Ma' Recruitment Program to Support Seller Expansion
Walmart has launched the 'Qianli Ma' program, enabling US sellers to easily expand into markets in Canada, Mexico, and Chile. The platform's logistics services have also been upgraded, with tightened performance evaluation standards for sellers, particularly regarding late shipment rates.
What are the key facts?
- 1Core Content: One-click global access (Canada, Mexico, Chile)
- 2Incentive Policies: Commission reductions, WFS logistics discounts, advertising subsidies
- 3Logistics Update: WI first-mile service 'door-to-door' pickup
- 4Performance Evaluation: Late shipment rate (≤5%) included in assessments
What happened?
Walmart Global eCommerce recently officially launched the 'Qianli Ma' recruitment program, aimed at assisting US sellers in easily expanding into markets such as Canada, Mexico, and Chile through a single-click operation. Additionally, Walmart has introduced a new round of incentive policies including commission reductions, WFS logistics discounts, and advertising subsidies to lower sellers' operational costs. The new WI first-mile service has also launched, providing extra convenient 'door-to-door' pickup services to optimize supply chain management. Moreover, Walmart emphasizes that sellers need to pay attention to the late shipment rate, which will play an important role in performance evaluations, requiring sellers to keep it below 5% to maintain their sales eligibility.
What does this mean for cross-border sellers?
Sellers can leverage new incentive policies to cost-effectively enter emerging markets, but must concurrently optimize logistics fulfillment capabilities to meet increasingly strict performance evaluations from the platform. Sellers should also monitor late shipment rates to ensure service quality.