A viral 'TikTok takeover' on social media led to severe chaos and vandalism in Newport Beach, California, resulting in 402 arrests and sparking discussions about the regulatory responsibilities of social media platforms.
The EU has eliminated the tax-free policy for packages under €150 starting July 1. The Philippines Trade Department advises exporters to bundle shipments to EU warehouses or optimize product combinations to reduce the number of tariff codes per package, thereby lowering compliance costs. Sellers need to pay attention to IOSS declaration processes to address the fixed €3 tariff per code during the transition period.
Amazon announced revised product title standards. Except for media categories, all product titles must be shortened to 75 characters or fewer, while key selling points and specifications should be moved to the new “Item Highlights” field, limited to 125 characters. The change aims to improve mobile shopping, and sellers must optimize Listings before the deadline.
TikTok Shop fully upgraded its Account Health Rating (AHR) system in July, replacing the previous violation-point system. The new system emphasizes real-time risk assessment, and brands are responsible not only for their own operations but also for the compliance of affiliated creators’ content. Sellers need to strengthen affiliate-network monitoring to avoid store restrictions caused by creator violations.
Walmart has announced the acquisition of self-service connected TV (CTV) advertising platform Vibe.co for $1.4 billion. The move aims to strengthen Walmart’s self-service streaming advertising capabilities, enabling ecommerce sellers to place brand ads on television as easily as they manage search ads and further develop its omnichannel marketing ecosystem.
Latest industry research shows that a new generation of cross-border e-commerce entrepreneurs is gradually moving away from single price competition to pursue 'pricing power'. By deepening technological research and development (such as AI algorithms) and D2C models, brands can offer differentiated value, thereby gaining higher premium capacity and market share on platforms like Amazon.
The cross-border e-commerce logistics market continues to grow in 2026, with AI technology shifting from predictive analytics to agent-based automation for demand forecasting and inventory management. Despite a large market size, sellers still face complex compliance requirements and logistics timeliness challenges, and need to adopt more reliable hybrid fulfillment models to enhance delivery experiences.
Maersk's latest report indicates that the North American supply chain is experiencing an 'early peak season'. Retailers are massively importing goods in advance to avoid potential tariff risks and peak season capacity constraints. Sellers need to closely monitor tariff policy changes in late July and plan logistics and warehousing arrangements for the second half of the year.
With the EU abolishing the exemption for packages below €150, cross-border brands must ensure accurate product data classification. Declaration through the IOSS system is crucial for ensuring smooth customs clearance. Sellers need to clarify tariff costs at checkout to avoid additional fees post-arrival that could lead to customer refusals.
As manufacturing shifts from Asia to Mexico (nearshoring), demand for US-Mexico cross-border freight continues to rise. The increase in e-commerce package density further propels the expansion of the road freight market. For sellers looking to establish a presence in the North American market, leveraging Mexico as a production or transit base is becoming an important strategy to enhance supply chain resilience.
Amazon was charged by the FTC for failing to provide records necessary to investigate fraud transactions involving identity theft victims. Amazon has agreed to pay $2.25 million to settle, highlighting the platform's legal responsibilities in handling fraud complaints and user data compliance.
Russian e-commerce platform Wildberries announced a differentiated increase in seller commissions starting July 7 due to rising logistics costs. The commission increase varies by shipping model, with overall rates possibly increasing by 50%-70%. Sellers are advised to recalculate SKU gross margins and prioritize the FBO model to control costs.
Mercado Libre Mexico has initiated the verification of RFC tax registration number consistency. If information does not match, the platform will remove the RFC and recalculate historical orders at a 36% tax rate, with the difference deducted from the balance from July 1. Sellers must quickly verify RFC consistency with their store entities to avoid account balance depletion.
The EU recently introduced two new measures aimed at protecting its domestic steel industry and limiting imports of e-commerce small packages to address trade imbalance issues with China. Cross-border sellers should pay attention to the EU's tightening regulations concerning low-value imported goods.
Thailand's Trade Competition Commission (TCCT) plans to establish a committee starting July 6 to specifically oversee e-commerce platform commission charges to businesses (B2B). Currently, a 30% rate is considered too high, and the authorities aim to guide it to a reasonable range of 10%-15% to support SMEs.
The USPS Automatic Package Verification (APV) system is strictly monitoring sellers for overstating package weights. Some sellers attempted to report lower weights to obtain cheaper Ground Advantage shipping rates, but were caught by the system and charged the difference, leading to increased operational costs.
Depop announced it will eliminate seller fees in Australia starting July 22, shifting the cost to buyers through a platform service fee. This aims to align with its zero seller fee model in the UK and US markets, potentially changing pricing structures and buyer purchasing behavior.
With the rapid development of cross-border e-commerce logistics, Vietnam Customs is enhancing intelligence sharing and joint law enforcement with international institutions to combat cross-border crimes. This means increased transparency and scrutiny in cross-border logistics regulation.
The EU has officially abolished the tax exemption policy for low-value imports. Starting July 2026, all cross-border e-commerce parcels entering the EU will require a fixed tariff of €3 per item. This policy aims to regulate cross-border trade and will significantly increase logistics and compliance costs for non-EU sellers.
A Walmart store in Forsyth County, Georgia, was forced to evacuate after receiving a false safety threat phone call. Local law enforcement confirmed the incident was a 'Swatting' case, and the store resumed normal operations after a safety inspection.