Wildberries to Raise Seller Commissions on July 7
Russian e-commerce platform Wildberries announced a differentiated increase in seller commissions starting July 7 due to rising logistics costs. The commission increase varies by shipping model, with overall rates possibly increasing by 50%-70%. Sellers are advised to recalculate SKU gross margins and prioritize the FBO model to control costs.
What are the key facts?
- 1Effective date July 7
- 2FBO model surcharge 5 percentage points
- 3FBS model surcharge 6 percentage points
- 4Display model may increase by 20 percentage points
What happened?
Wildberries announced that it will raise seller commissions from July 7, 2026. The platform stated that logistics costs have significantly increased due to rising fuel prices and economic conditions. After adjustment, FBO sellers will incur an additional 5 percentage points, while FBS sellers will incur an additional 6 percentage points, and display-only models may increase by up to 20 percentage points.
What does this mean for cross-border sellers?
The increase in commissions will directly compress profit margins; sellers need to promptly reassess their product pricing strategies and consider optimizing logistics models to reduce overall operational costs.