TikTok Shop Thailand has implemented new regulations requiring sellers to ensure that product descriptions match actual items. From July 6, strict assessments on customer service will commence. Stores with a response rate below 85% to buyer messages within 12 hours will face tiered penalties, necessitating improved operational responsiveness from sellers.
The 2026 Cross-Border E-Commerce Development Conference held in Langfang focused on the application of AI technology across the entire cross-border e-commerce chain. Experts indicated that AI has become a new engine for industry growth, effectively reducing operational costs and aiding companies in transitioning from traditional listing models to branding and digitization.
The 9th Global Cross-Border E-Commerce Festival has opened in Shenzhen, attracting over 1,600 exhibitors. The event discusses how cross-border e-commerce can transition from being an external trade growth engine to a strategic infrastructure supporting a strong trade nation, emphasizing the importance of brand globalization and a holistic ecological cycle.
Amazon announces optimization of the New Selection Program, reducing fees for sellers launching new products starting July 30, 2026, to encourage sellers to expand their product offerings and lower entry barriers for new products.
TikTok Shop officially enters four new European markets in June, further expanding its global e-commerce footprint, offering live commerce and social e-commerce services to local consumers and cross-border sellers.
Amazon officially announced that Prime Day 2026 will be held from June 23 to 26. This event is significantly earlier than in previous years, requiring sellers to quickly finalize inventory and adjust advertising strategies to cope with the earlier traffic peak.
Walmart announced that its U.S. website is now officially open to international buyers, with Mexico being the first pilot market. Sellers on the U.S. site can reach Mexican customers without additional steps, as Walmart handles logistics and tariff processing, further expanding seller market space.
The TikTok Shop summer promotion "Deals For You Days" officially starts on June 17. The platform will provide traffic support through the homepage, search, and live streams, and will subsidize some discounts, offering sellers a key opportunity to boost summer sales.
Amazon requires Fulfilled by Merchant (FBM) sellers to ensure their SKU processing times are accurate by June 29. The system will monitor actual shipping speeds, and any discrepancies will lead to forced adjustments. Sellers need to enable Automated Handling Time (AHT) to avoid compliance risks.
eBay has recently optimized its seller-initiated offers feature, allowing direct negotiations in message threads and extending the buyer’s counter-offer validity period to 96 hours, aimed at increasing transaction rates through more flexible communication.
TikTok Shop has updated the calculation method for the Late Shipment Rate (LDR), incorporating undelivered orders into the assessment. Formal penalties will begin in July, requiring sellers to immediately optimize inventory management and shipping processes to comply with stricter evaluations.
The EU customs reform is progressing, with the ICS2 system fully covering all modes of transport starting June 1, requiring the pre-declaration of detailed data. As of July 1, the exemption policy for small imports under €150 will officially be canceled, increasing costs for cross-border sellers.
Korean e-commerce platforms and brands are accelerating their global market expansion through Chinese cross-border e-commerce platforms. By leveraging China’s mature logistics and marketing systems, Korean brands can reach Chinese and other overseas consumers at lower costs.
eBay has announced the launch of the 2026 'Up & Running Grants' support program, focusing on funding sellers who excel in eBay Live streaming business. The platform will provide funding and equipment support to accelerate the development of the live commerce ecosystem.
Amazon will adjust its product title guidelines in late July, requiring sellers to prepare in advance. Meanwhile, Walmart competes with Amazon by launching its annual sales event early. Recent fluctuations in Amazon's search performance may impact traffic and rankings.
TikTok Shop Vietnam will impose stricter identity verification and tax compliance requirements on creators starting July 1. Creators who fail to complete NFC verification or tax declaration on time may face restricted live streaming privileges or deductions from earnings.
Amazon US requires sellers to complete electronic compliance declarations for GCC/CPC of CPSC-regulated products by July 8. Failure to comply may result in goods being detained or refused at customs, necessitating immediate product compliance checks by sellers.
TikTok Shop's influence among large brands has significantly increased, with sales from companies generating over $30 million annually rising 97% year-on-year on the platform. The platform has become a core channel in marketing budget allocations for brands.
The compliance environment for e-commerce in 2026 becomes more complex, involving sales tax economic connections, data privacy, and AI content disclosure regulations. Sellers need to monitor state tax thresholds to ensure compliance and avoid legal risks.
DHL's latest report indicates that the crux of e-commerce growth lies in resolving friction in delivery and return experiences. 70% of consumers abandon shopping due to poor logistics experiences, and sellers need to optimize fulfillment processes to build consumer trust.