SHEIN Limits Direct Shipping in the US, Mandates Use of Platform Logistics
SHEIN will block the gray operation of "shipping from export addresses" by the end of June, mandating US merchants to use platform logistics. This move aims to enhance logistics efficiency and fulfillment transparency, significantly impacting sellers relying on third-party warehouses or virtual warehouses, who must quickly switch to platform-certified logistics.
What are the key facts?
- 1Effective date: June 30, 2026
- 2Target: Semi-managed and self-operated merchants in the US market
- 3Core requirement: Prohibition of shipping from export addresses, must order online through the platform
What happened?
SHEIN announced that starting from June 30, 2026, orders from semi-managed and self-operated merchants in the US market will no longer support the "shipping from export addresses" feature. All orders must be placed online using the platform's logistics, and shipping must be scheduled through the platform. This move aims to standardize logistics fulfillment, improve the consumer experience, and strengthen control over the entire logistics chain.
What does this mean for cross-border sellers?
Sellers relying on dropshipping or non-platform logistics will face compliance challenges. It is advised to quickly assess stocking options and integrate with platform-certified logistics providers to avoid order fulfillment issues.