Amazon's Multi-Channel Fulfillment (MCF) service has recently launched a discount policy for TikTok Shop orders, allowing sellers to enjoy a 35% discount when using MCF for TikTok Shop orders. This move aims to encourage sellers to leverage Amazon's logistics network to fulfill orders from other platforms and reduce fulfillment costs.
Amazon has updated its backend to allow sellers to directly add new products to existing variant families on the 'Add Product' page. This improvement simplifies the listing management process, reduces the operational costs of switching between different pages, and enhances listing efficiency.
MarketLeap has announced its expansion of US operations aimed at helping more consumer brands achieve multi-platform sales layouts. Through an AI-driven automation platform, MarketLeap provides brands with one-stop services including compliance, logistics, advertising, and inventory management, aiding brands in expanding channels such as Walmart, eBay, and TikTok Shop beyond Amazon.
The U.S. House of Representatives is considering a new bill aimed at providing more compliance protections for third-party sellers. If passed, platforms like Amazon and Walmart will need to offer more transparent appeal processes for handling violations, and the duration for freezing sellers' funds and inventory will be strictly limited by federal law to prevent platform abuse leading to business interruptions.
Amazon has recently laid off personnel in its AGI (Artificial General Intelligence) division. Despite substantial investment in AI, the restructuring aims to concentrate resources on higher-priority and customer-related projects. This implies that Amazon will take a more pragmatic and targeted approach for its AI shopping experiences and tool developments for sellers.
TikTok Shop is piloting a new managed service designed to provide deeper operational support for e-commerce partners, including influencer recruitment and advertising management. The platform has also strengthened its AI-generated content tools to help sellers produce short videos and livestream materials more efficiently, lowering the barriers to content creation.
Latest data shows that TikTok Shop is performing strongly in 2025, with active consumers reaching 400 million and the platform’s GMV nearing $100 billion, ranking fifth among major global e-commerce platforms, with the fastest growth rate in the industry. TikTok Shop has become a core sales channel that cross-border sellers cannot ignore.
Walmart's advertising platform officially launched the 'negative keyword' feature on July 29. This feature allows sellers to exclude irrelevant search terms from their Sponsored Products ads, thereby effectively reducing wasted clicks and improving the ROI of ad campaigns, helping sellers reach target customers more accurately.
eBay has reached a substantial civil settlement regarding a severe harassment case against a couple of e-commerce journalists, which raised widespread industry concerns about platform compliance and corporate culture. For sellers, this case not only marks a legal conclusion but also reflects historical lessons in managing public scrutiny and corporate reputation.
Internal reports from Amazon reveal serious cost overruns in some AI projects, raising investor anxiety over the company’s large AI capital expenditures. As the Q2 earnings report approaches, the market is closely monitoring its capital expenditure guidance and AI investment efficiency, which may indicate potential fluctuations in future operational costs or technology service fees for sellers relying on Amazon's cloud services and platform ecosystem.
The global air cargo market is undergoing a structural adjustment as the demand for high-value goods driven by AI infrastructure construction has replaced e-commerce parcels as the new growth engine. Meanwhile, tightening regulations in the U.S. and Europe on low-value imports are weakening the logistics advantages of cross-border e-commerce.
TikTok Vietnam has launched support programs for rural e-commerce in collaboration with government agencies, including commission reductions and advertising incentives. This initiative aims to help local specialty products expand their online markets and lower entry barriers for new sellers.
Research shows that TikTok Shop has become a core channel for beauty brands to discover and convert customers, especially enhancing exposure for small brands. Its 'content is commerce' model is reshaping the consumer shopping path, making it an indispensable marketing territory for brands going global.
China's cross-border e-commerce market continues to grow, with the number of users reaching 140 million in the first half of the year. The overseas warehouse model has shown particularly strong performance, with a significant increase in export volume. Data shows that despite challenges in the international trade environment, the logistics infrastructure and market demand for China's cross-border e-commerce remain resilient.
TikTok Shop is testing a subscription service called 'TikTok Shop Plus' in the U.S., aimed at increasing user repurchase rates by offering free shipping and exclusive discounts. This move signals TikTok's acceleration in transitioning from 'discovery-driven e-commerce' to 'closed-loop e-commerce,' attempting to retain high-value users through a membership system similar to Prime.
DHL eCommerce announces the acquisition of Venipak, a Baltic region courier operator, aiming to take direct control of logistics networks in Lithuania, Latvia, and Estonia, further strengthening its logistics infrastructure in the European market.
Amazon has recently changed the mechanism for obtaining Featured Offer (formerly Buy Box), abolishing the single seller performance evaluation in favor of a comprehensive weighted ranking formula that includes order defect rate, return rate, customer feedback, price, and shipping speed.
eBay and its former executives have reached a settlement of up to $55.7 million in a cyber harassment case dating back several years, involving harassment against e-commerce media professionals. This settlement marks the end of the legal dispute.
Starting July 27, Amazon implements a 75-character limit on most product titles. To compensate for display space, the platform has added an 'Item Highlights' field, allowing sellers to include up to 125 characters for additional specifications.
TikTok Shop has strengthened regulation on promotional content, livestream compliance, and AI-generated content in 2026, requiring brands to ensure promotions match actual products.