Amazon Tightens ASIN Creation Rights, Brand Authorization Becomes Key
Amazon updated its ASIN creation policy on June 1, requiring all sellers (including Vendors) to obtain formal authorization through the brand registry system before creating brand ASINs. This aims to combat unauthorized listing creation.
重要な事実は何ですか？
- 1Effective date: June 1, 2026
- 2Core requirement: Vendors and third-party sellers must have brand authorization to create ASINs
- 3Enforcement mechanism: Roles assigned via brand registry
何が起きたのですか？
Amazon has updated its ASIN creation policy, requiring sellers on its US platform to have the 'Distributor' or 'Brand Representative' role assigned by brand owners when creating ASINs for that brand registration. Previously, this policy was not strictly enforced, but the update now explicitly includes Vendors within the restrictions; unauthorized sellers will not be able to create new ASINs.
越境ECセラーにとって何を意味しますか？
Distributor sellers must quickly contact brand owners to obtain authorization, or they risk being unable to list new products.