Amazon Tightens ASIN Creation Rules: Brand Authorization Becomes Key
Starting June 1, Amazon will upgrade its ASIN creation policy, requiring all third-party sellers and suppliers to obtain formal authorization from brand owners (Reseller role) to create new ASINs. This move aims to crack down on unauthorized selling and improve product information accuracy.
重要な事実は何ですか？
- 1Effective date: June 1, 2026
- 2New requirement: Suppliers must obtain authorization through brand registration
- 3Scope limitation: Brand ASIN creation within brand registration
何が起きたのですか？
Amazon has updated its Amazon Services Business Solutions Agreement, clarifying that brand ASIN creation within brand registrations must be allocated to 'Reseller' roles by brand owners. Unauthorized sellers will be unable to create new product pages. This policy aims to optimize consumer shopping experiences by strengthening brand control. Sellers will need to ensure compliance with the new legitimate authorization processes for future product listings to avoid the risk of being unable to sell new products. This policy will officially take effect on June 1, 2026.
越境ECセラーにとって何を意味しますか？
Non-brand sellers need to promptly contact brand owners to obtain necessary authorization to avoid risks of unauthorized products being removed. The top priority action: connect with brand owners this week to secure the required authorization for ASIN creation.