TikTok Shop Southeast Asia Tightens Regulation on Induced Pricing in Live Broadcasts
TikTok Shop Southeast Asia has released an updated pricing compliance policy that strictly prohibits deceptive promotional practices in live broadcasts and short videos. The platform clearly bans false limited-time pricing, fake coupons, and fictitious pricing errors, with severe penalties for violators.
重要な事実は何ですか？
- 1Policy Name: Bait Pricing Policy
- 2Prohibited Actions: False limited-time sales, fake discount coupons, fictitious system glitches for low pricing
- 3Consequences: Account downgrading or suspension
何が起きたのですか？
TikTok Shop's Southeast Asia cross-border platform has updated its 'Bait Pricing' policy to prohibit influencers from presenting prices and discounts in a false or misleading manner. It strictly bans false limited-time promotions, fake discount coupons, and low-price promotions based on 'system glitches'. Violations could lead to account downgrading or suspension.
越境ECセラーにとって何を意味しますか？
Sellers should immediately review their live broadcast scripts and influencer speeches to ensure promotional information is accurate and compliant, avoiding account restrictions due to deceptive advertising.