TikTok Shop Southeast Asia Tightens Rules on Bait Pricing in Livestreams
TikTok Shop Southeast Asia has issued an updated pricing-compliance policy that prohibits false promotional practices in livestreams and short videos. False limited-time prices, fake coupons, and fabricated pricing errors are prohibited, with violators facing severe penalties.
What are the key facts?
- 1Policy: Bait Pricing policy
- 2Prohibited conduct: False limited-time deals, fake coupons, and fabricated system-vulnerability discounts
- 3Consequence: Account demotion or suspension
What happened?
TikTok Shop’s Southeast Asia cross-border platform has updated its Bait Pricing policy, prohibiting creators from presenting prices and discounts in false or misleading ways. False limited-time deals, fake coupons, and low-price promotions attributed to “system vulnerabilities” are prohibited. Violations may result in account demotion or suspension.
What does this mean for cross-border sellers?
Sellers should immediately review livestream scripts and creator talking points to ensure that promotional information is accurate and compliant, avoiding account restrictions caused by misleading claims.