TikTok Shop Updates Brand Avoidance Policy, Intensifying Crackdown on Violations
TikTok Shop has updated its brand avoidance policy, defining behaviors that conceal brand names through symbols, spaces, or spelling errors as violations. The platform is ramping up enforcement on intellectual property protection.
重要な事実は何ですか？
- 1Effective date: May 28
- 2Violation definition: New text-based evasion methods (e.g., symbols, spaces, spelling errors)
何が起きたのですか？
TikTok Shop has strengthened its brand avoidance policy since May 28, severely cracking down on behaviors that evade brand detection through text variations (e.g., replacing letters with numbers). This policy aims to protect brand intellectual property and maintain a fair trading environment on the platform. The new regulations increase the definitions of text-based evasion methods, including using symbols, spaces, or spelling errors to obscure actual brand names.
越境ECセラーにとって何を意味しますか？
This policy update prompts sellers to strengthen their review of product information, ensuring accurate brand names are filled in product titles and descriptions. Non-compliance with the new avoidance policy may result in product delisting or even account restrictions. Highest priority action: Review all product listings this week to ensure information accuracy.