TikTok Shop Updates Brand Avoidance Policy, Intensifying Crackdown on Violations
TikTok Shop has updated its brand avoidance policy, defining behaviors that conceal brand names through symbols, spaces, or spelling errors as violations. The platform is ramping up enforcement on intellectual property protection.
What are the key facts?
- 1Effective date: May 28
- 2Violation definition: New text-based evasion methods (e.g., symbols, spaces, spelling errors)
What happened?
TikTok Shop has strengthened its brand avoidance policy since May 28, severely cracking down on behaviors that evade brand detection through text variations (e.g., replacing letters with numbers). This policy aims to protect brand intellectual property and maintain a fair trading environment on the platform. The new regulations increase the definitions of text-based evasion methods, including using symbols, spaces, or spelling errors to obscure actual brand names.
What does this mean for cross-border sellers?
This policy update prompts sellers to strengthen their review of product information, ensuring accurate brand names are filled in product titles and descriptions. Non-compliance with the new avoidance policy may result in product delisting or even account restrictions. Highest priority action: Review all product listings this week to ensure information accuracy.