TikTok Shop Updates Late Delivery Rate (LDR) Calculation Rules
TikTok Shop updated its Late Delivery Rate (LDR) calculation rules on June 15. The new rules not only account for overdue shipments but also include ‘overdue unshipped’ orders. This adjustment significantly raises the expectations for seller fulfillment speed. Store health scores will directly impact advertising permissions and traffic allocation, with sellers who perform poorly facing greater risks of traffic restrictions.
重要な事実は何ですか？
- 1Policy effective date: June 15, 2026
- 2New LDR calculation formula: (Overdue shipped orders + overdue unshipped orders) / Total orders during assessment period
- 3Assessment scope expanded to include unshipped orders
- 4Compliance impact: directly linked to store health scores and advertising permissions
何が起きたのですか？
TikTok Shop has updated the logic of its Late Delivery Rate (LDR) calculation. Previously, only shipped orders were counted, but now it includes ‘orders that are overdue but not yet shipped.’ This move aims to enhance fulfillment transparency on the platform and improve consumer experience. Sellers need to be aware that the LDR metric directly affects their store health scores, which in turn determines advertising efficiency and traffic acquisition ability.
越境ECセラーにとって何を意味しますか？
Sellers must immediately optimize inventory management and logistics fulfillment processes to ensure orders are shipped within SLA timelines, avoiding risks of store restrictions or loss of advertising permissions due to worsening LDR metrics.