TikTok Shop Updates Late Dispatch Rate (LDR) Calculation Rules
On June 15, TikTok Shop updated its late dispatch rate (LDR) calculation rules. The new policy includes not only orders shipped late but also orders that remain unshipped after the deadline. The change significantly raises fulfillment-time requirements, while store health scores directly affect advertising access and traffic allocation.
What are the key facts?
- 1Policy effective date: June 15, 2026
- 2New LDR formula: (Late-shipped orders + overdue unshipped orders) / Total orders during the assessment period
- 3Expanded assessment scope: Unshipped orders are included
- 4Compliance impact: Directly linked to store health scores and advertising access
What happened?
TikTok Shop updated the calculation logic for its late dispatch rate (LDR). Previously, only orders that had been shipped were counted; the formula now includes orders that have exceeded the SLA deadline but have not yet been shipped. The change is intended to improve fulfillment transparency and the consumer experience. Sellers should note that LDR directly affects store health scores, which in turn determine advertising effectiveness and the ability to obtain traffic.
What does this mean for cross-border sellers?
Sellers must immediately optimize inventory management and logistics fulfillment to ensure orders are dispatched within the SLA deadline and avoid traffic restrictions or limited advertising access caused by a deteriorating LDR.