TikTok Shop Updates Late Delivery Rate (LDR) Policy
On June 15, TikTok Shop updated its Late Delivery Rate (LDR) policy. The new rules include orders that are 'not shipped but exceed the SLA deadline' in the calculation, further tightening fulfillment requirements. Sellers who fail to ship on time will face penalties, including traffic restrictions and limitations on advertising rights.
重要な事実は何ですか？
- 1Effective date: June 15, 2026
- 2LDR calculation formula updated
- 3Includes unshipped orders
何が起きたのですか？
TikTok Shop has revised the LDR calculation formula. Starting from June 15, it will not only consider overdue deliveries but also include 'orders that exceed the Service Level Agreement (SLA) deadline but have not yet shipped.' This change aims to enhance fulfillment timeliness on the platform. A high LDR will directly impact sellers' shop health scores, consequently limiting advertising efficiency and order acquisition capabilities.
越境ECセラーにとって何を意味しますか？
Sellers must optimize supply chain and warehousing fulfillment capabilities and strictly monitor order processing times to avoid a decline in shop health scores due to the new regulations, which could negatively affect advertising performance.