TikTok Shop Updates Late Delivery Rate Policy, Strengthens Fulfillment Requirements
TikTok Shop has revised the calculation formula for the late delivery rate (LDR) to include orders that are not shipped past the service agreement deadline. This directly affects store health scores, limiting seller traffic and ad permissions, necessitating strict control over fulfillment times.
重要な事実は何ですか？
- 1Policy effective date: June 15, 2026
- 2New formula includes unshipped orders
- 3Affects store health scores and ad permissions
何が起きたのですか？
On June 15, 2026, TikTok Shop updated its late delivery rate (LDR) policy. The new policy modifies the calculation formula to account for orders that exceed the service level agreement (SLA) deadline and have not been shipped. The LDR is a core indicator of store health, and a high LDR will result in limited traffic, extended settlement cycles, and restricted advertising permissions.
越境ECセラーにとって何を意味しますか？
Sellers must immediately optimize inventory management and logistics processes to ensure shipping within SLA deadlines. It is advisable to reassess logistics service providers' responsiveness to avoid falling below LDR thresholds that could harm store ratings.