TikTok Shop Updates Late Dispatch Rate (LDR) Policy, Strengthens Fulfillment Requirements
TikTok Shop updated its Late Dispatch Rate (LDR) calculation policy on June 15, incorporating orders that have not been dispatched past the Service Level Agreement (SLA) deadline into its assessment. This move aims to enhance fulfillment transparency. As store health scores are directly linked to advertising permissions and traffic distribution, sellers must optimize their warehousing and logistics processes to avoid account restrictions due to fulfillment shortfalls.
重要な事実は何ですか？
- 1Policy effective date: June 15, 2026
- 2LDR calculation formula updated: includes overdue undelivered orders
- 3Fulfillment metrics directly affect store health scores and advertising permissions
何が起きたのですか？
On June 15, 2026, TikTok Shop updated its Late Dispatch Rate (LDR) policy. The new calculation formula is: (Late orders + Undelivered overdue orders) / Total orders during the assessment period. The policy aims to strengthen the timeliness requirements for fulfillment. Although the new rules are now in effect, enforcement measures based on this calculation method are expected to begin in July.
越境ECセラーにとって何を意味しますか？
This update means sellers must enhance their logistics processes to ensure all shipments are completed within the specified SLA, thereby protecting their store health score and advertising privileges. Failing to meet the new standards will result in declining ad effectiveness and reduced traffic. Immediate action: Evaluate and optimize warehousing and delivery processes to ensure compliance with the newly implemented LDR requirements.