TikTok US Live Shopping Pauses for 60 Days in Compliance with FTC Audit
Due to an FTC audit focused on false advertising, refund difficulties, and undisclosed commissions in live shopping, TikTok has paused live shopping features in the US market. This audit involves numerous consumer complaints, as the platform is transitioning from a "growth-first" to a "compliance-first" model.
重要な事実は何ですか？
- 1Announced on May 9, 2026
- 260-day suspension
- 3Involves FTC pilot audit
- 4Expected to end on July 8
何が起きたのですか？
On May 9, 2026, TikTok announced the suspension of its live shopping features in the U.S. for a period of 60 days. This suspension is in line with the FTC's pilot audit of compliance, refund processes, and advertising disclosures in live shopping. During the audit, the platform will review affiliate commission structures and product compliance.
越境ECセラーにとって何を意味しますか？
Live shopping sellers should use this pause period to improve refund processes and compliance disclosures, while considering shifting traffic to short videos or independent sites to reduce reliance on a single channel.